Terms of Service

This agreement is between Maintaining Efficiency (“we”, “us”) and the business that signs up to use it (“you”, “the Business”). It is not an agreement with your customers. People who call your line or receive a message from it are not parties to this agreement and nothing here limits their rights.

By setting up an agent, connecting a phone number, or paying an invoice, you accept these terms.

We provide an automated telephone receptionist that answers calls to a number you control, using information you supply: your hours, services, prices, policies and answers to common questions.

The agent states only what you have entered. It does not browse the web during a call, and it does not generate prices, availability, policies or guarantees that you have not given it. Where you leave a price blank, it says it does not know and offers a callback.

We do not guarantee uninterrupted service. Telephony, calendar and voice providers we depend on can and do fail.

The accuracy of everything you enter. Prices, hours, policies and service descriptions are yours. If your agent quotes a price you typed incorrectly, that is a quote your business made.

Honouring what the agent says on your behalf. It speaks as your business, and a caller is entitled to rely on it.

Keeping your account credentials secure, and telling us promptly if they are compromised.

This section is the one most likely to cost you money if you ignore it. Read it properly.

You warrant that you have obtained prior express written consent, as that term is used under the Telephone Consumer Protection Act (47 U.S.C. § 227) and its implementing regulations, from every person to whom you instruct the service to send a promotional or marketing message. Consent obtained for one purpose does not extend to another.

Recall and reactivation messaging may be sent only to people who have an existing relationship with your business and who provided their number to you directly. You may not upload, import or message a purchased, rented, scraped or third-party list. Doing so is a material breach of this agreement and we may suspend your account immediately and without notice.

You will not use the service to send messages that are unlawful, deceptive, or that concern products or services prohibited by carrier rules, including but not limited to cannabis, firearms, prescription drugs offered without prescription, high-risk financial products, and adult content.

You are responsible for registering your traffic under A2P 10DLC before any campaign messaging is sent. We will not enable campaign sending until registration is approved.

Call recording. Some jurisdictions require the consent of every party to a recorded call. The service discloses recording at the start of each call by default. If you disable that disclosure, you do so on your own legal advice and you accept sole responsibility for the consequences, including criminal liability in all-party-consent jurisdictions.

Disclosure that the caller is speaking to software. Several jurisdictions require this, and the requirements differ. You are responsible for determining what applies where you and your callers are located, and for configuring the agent accordingly.

Opt-outs are honoured automatically. When a recipient replies STOP, or any equivalent keyword, we suppress that number for your business permanently and record the event. You may not circumvent, disable, or attempt to message around a suppression, whether through this service or any other channel.

Use the service to harass, defraud, or mislead anyone.

Configure the agent to state something you know to be untrue, or to impersonate a person, a licensed professional, or another business.

Resell or provide access to the service to a third party without our written agreement.

Attempt to extract, reverse engineer, or repurpose the underlying models or prompts.

A one-time setup fee of $1,000, payable when your agent goes live on a real number, and $200 per month thereafter for updates, fixes and support.

Telephone numbers are rented from a carrier and billed at the carrier’s own rate. That charge is shown to you before purchase, is not ours, and is not marked up.

Monthly fees are billed in advance and are not refundable in part. You can cancel at any time, effective at the end of the current month.

Setup in demo mode is free, requires no payment method, and involves no real phone line.

Your business information, your customer records, your call logs and your transcripts belong to you. We hold them to run the service for you.

We use them to operate and improve the service for your account. We do not sell them, and we do not use your customers’ personal information to train general-purpose models.

We use third-party providers for telephony, voice, scheduling and language models, and your data passes through them for those purposes.

You can export your data, and you can ask us to delete it. On deletion we remove it within thirty days, except where we are required to keep records of consent and opt-outs — those we retain, because they are the evidence that protects you.

We may change how the service works. Where a change materially reduces what you get, we will tell you at least thirty days beforehand.

We may suspend an account immediately where we reasonably believe it is being used unlawfully, or in a way that puts our carrier registrations at risk.

You may cancel at any time. We may terminate with thirty days’ notice, or immediately for a material breach of section 4 or section 5.

On termination, campaign sending stops immediately and your number stops being answered by the agent. Export your data first.

The service is provided as it is. We do not warrant that it will never make a mistake, never mishear a caller, or never be unavailable.

We are not liable for indirect, incidental or consequential loss, including lost profits or lost business.

Our total liability to you in any twelve-month period is limited to the fees you paid us in that period.

Nothing in this section limits liability that cannot lawfully be limited, including liability for fraud or for death or personal injury caused by negligence.

You will indemnify us against claims, penalties, fines and reasonable legal costs arising from: messages sent at your instruction to people who had not consented; call recording where you disabled disclosure; content you configured the agent to say; and your breach of section 4 or section 5.

We will indemnify you against claims that the service itself, used as we intended, infringes a third party’s intellectual property.

If a clause is unenforceable, the rest stands.

We may update these terms. Material changes take effect thirty days after we notify you, and continuing to use the service after that is acceptance.

This agreement is governed by the laws of the state in which we are established, without regard to conflict of law rules.